The newly upgraded Suzhou Furniture Fair is coming!
In the first half of 2020, the entire world was pressed on the pause button, and major exhibitions at home and abroad were postponed. In order to implement the epidemic prevention and control policy and to ensure the maximum rights of exhibitors and visitors, the Organizing Committee of the 12th Suzhou Furniture Fair It is decided that the exhibition will be held at Suzhou Kunshan Huaqiao International Expo Center on September 9-12, 2020, sharing the absolute location advantage of the Yangtze River Delta market, focusing on the new track of the industry, leading regional brands out of the comfort zone, and creating a more international business Exhibition platform.
New time, new place, exploring new ways for the furniture industry
As a professional trade show, Suzhou Furniture Fair is sensitive to industry and market trends, scientifically adjusts its strategic layout, and is guided by future trends, focusing on new tracks and creating a new pattern, aiming to explore the recovery of the late epidemic for exhibitors and visitors. New way out.
The selection of the 2020 Suzhou Furniture Fair to hold the exhibition on September 9 is a strategic adjustment based on the dual consideration of the consolidation of the epidemic prevention and control results and the more complete recovery of the domestic demand market. Huaqiao is a town under the jurisdiction of Kunshan City, Jiangsu Province. It is located at the junction of Jiangsu and Shanghai, 20 kilometers from downtown Shanghai, 25 kilometers from Shanghai Hongqiao Hub, and 80 kilometers from Shanghai Pudong International Airport. The selection of Huaqiao International Expo Center for this exhibition is due to the spatial strategy. With its unique location advantage and exhibition hall function advantage, it can share the golden exhibition bonus with the two major exhibitions in the Yangtze River Delta, and can use more cost-effective investment to grab the domestic market.
The exhibition area of this year's Suzhou Furniture Fair is 120,000 square meters, the whole hall has no pillars, and the booth structure is reasonably planned. It will definitely present a visual experience of "no dead spots in the exhibition" for the audience.
New layout, new plan, build a business platform for the whole industry chain
The 12th Suzhou Furniture Fair in 2020 and the first China Sleep Products Fair will plan 8 exhibition areas: Fashion Chinese Pavilion, Selected Brand Pavilion, Modern Custom Pavilion, Two-room Furniture Pavilion, Office/Outdoor Furniture Pavilion, Healthy Sleep Pavilion, Software/Sleep Pavilion , The scope of the exhibition covers new Chinese style, top brand civil furniture, modern living furniture, whole house customization, children's furniture, living room furniture, dining room furniture, single-product furniture, soft decorations, office environment home furnishings, outdoor furniture, healthy sleep products, smart Home furnishings, home textiles, woodworking machinery, furniture raw and auxiliary materials, etc., include the full range of home ecological products. The exhibits cover all categories in the upstream and downstream of the industry. The innovative presentation of the entire industry chain can be achieved to meet the various needs of exhibitors. The entire exhibition hall has a column-free structure, flattening and restoring the entire industrial chain, efficient exhibition viewing, and building an international one-stop cost-effective business platform.
New Forces, New Aspects, Deep Plowing into the Vertical Field of Sleep Economy
The sleep economy has become a hot industry in recent years. The prevalence of sleep disorders has led to an increase in C-end users’ demands for high-quality sleep environments. For the upstream sleep product production chain and circulation chain, the profound logic of mastering the sleep economy is to do The necessary conditions for good products and demand upgrades.
The 2020 Suzhou Furniture Fair has an insight into this demand and created the exhibition in the exhibition project-and the first China Sleep Products Expo, with the theme of "one exhibition helping sleep, deep cultivation of sleep economy", the F and G halls are divided into professional sleep exhibition areas. Bringing together brand enterprises and high-quality products in the sleep industry, recruiting high-quality buyers, deepening the emerging sleep economy, solving consumer sleep pain problems, and helping the development of healthy lifestyles in the sleep sector.
New construction, new model, green innovation leading the new model of exhibition
In order to fully promote the recovery of furniture enterprises, Suzhou Furniture Fair has introduced a unified structure and a burden reduction policy for exhibitors. The first innovation-unified construction of the whole hall, green environmental protection, waste recycling, and eliminate waste of resources after the exhibition. In terms of cost investment for exhibiting companies, the budget is reduced to the greatest extent, targeted, and trade is more cost-effective.
The exhibition is still an efficient channel for brands to seek customers and business opportunities. The unified construction model of the entire hall will be a subversive move in the exhibition industry and will surely lead the trend of new forces. The core display of the exhibition is products. The unified construction allows companies to focus more on product research and development. It will also avoid the illusion of surface differentiation caused by the decoration of the exhibition hall, allowing exhibitors to unify the starting line, fair competition, attract natural passenger flow, and let the audience in a more standardized exhibition layout. Medium and efficient docking.
The road is long and long, and the industry must be united. From the standpoint of exhibitors and visitors, Suzhou Furniture Fair will create an exhibition feast for the entire industry chain with the principles of high cost-effectiveness, high quality and high efficiency. September 9 -12th, Suzhou Huaqiao International Expo Center, we will see you or leave!